Tuesday, October 7, 2025

Neil in Conversation with Vivien Schapera: Author of How to Establish and Maintain a Strong Client Base


 

Neil: Hello and welcome to The Schapera Show where Viv and Neil explore this big adventure called Life. Yes, that’s right, we have something different today as you can tell because I am introducing the show and that’s because this month’s guest is none other than Vivien! So, I will be asking the questions and Vivien will be giving us the answers and let’s hope she does a decent job. Welcome, Vivien, you’re going to talk about your book today, aren’t you?

Vivien: Thank you, Neil, yes, we can talk about my various books, but most importantly, I want to talk about my most recent publication which is a new edition of my very first book, How to Establish and Maintain a Strong Client Base a handbook for people who want to earn a living doing what they love.

Neil: Oh, so this is a revision of a book that you wrote a long time ago?

Vivien: Yes, I wrote the first version specifically for Alexander Teachers, back in 1996, and it was published in serial form, chapter-by-chapter, in our professional journal, and then we also made photocopied manuals which we used when we taught workshops on the topic.

Then, in 2004, I revised the manual so that it could be a handbook for all client-based businesses, not just us Alexander Teachers.

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